Developed within: Oigaestudio

Designers: Giovanni Olcese and Julio Garcés
Mural Design: Chucho Nieto
Collaborators: Marta Ruiz and Federica Leone
Architect: Isabel Camacho Bretones
Promoter: Escuela Rock Camp
Year: 2020

Concept: The project aimed to create a bold yet elegant visual identity for the new Rock Camp School in Madrid. Working closely with architect Isabel Camacho Bretones, the design strategy focused on using the brand’s color palette in a refined way—playful but not childish. Large street-facing windows were treated with a combination of printed and cut vinyls, creating a dynamic relationship between the exterior graphics and the interior murals. Inside, a double-height lobby offered the perfect canvas for a large-scale mural inspired by rock icons. Additional murals throughout the building act as visual accents and protective baseboards, integrating color and function. A second-floor mural evokes the energy of a live concert, enhanced by the presence of a screen broadcasting performances—transforming the space into a full musical experience. A basic wayfinding system was also designed, using color-coded lines to connect rooms and visual elements across vinyls and murals.

Photographs: Giovanni Olcese

Further details available at: ESCUELA ROCK CAMP EN MADRID | oiga estudioESCUELA ROCK CAMP EN MADRID | oiga estudio